Marketing & Public Relations Director

Position Summary :

Oversee and manage the marketing and public relations activities of the chapter. Guide the activities of the following committees: Marketing and Branding, Chapter Communications, Sponsors/Patrons.

Responsible To :

The members of the chapter
The chapter president

Responsibilities :

  • Direct and support the activities of chairs and members of the marketing and branding committee, chapter communications, and sponsors/patrons. Coordinate committee activities to support the chapter's mission. Recruit members to serve on these committees.
  • Create and maintain a favorable image of the chapter working for the professional development of its members by: (a) keeping membership informed of chapter projects, activities and upcoming meetings, and (b) disseminating relevant professional information viewed as beneficial to the members.
  • Recruit assistance from the membership and the board for articles, survey questions, etc.
  • Coordinate production of the newsletter, compile, edit, design, and lay out the final copy of the newsletter. Ensure that issues are distributed via e-mail) in a timely manner.
  • Maintain web site for content and design.
  • Direct all the marketing and public relations activities of the chapter.
  • Work with the chapter membership director to increase membership in chapter.
  • Communicate with local media sources to ensure community awareness of chapter activities and events. Work with President Elect to write and submit short chapter-related or HR-related news items for local newspaper or business paper.
  • Work with members engagement and member relations directors to plan chapter and community events.
  • Act as a liaison between the board of directors and the committee chairs.
  • Attend all monthly membership and board of directors meetings.
  • Participate in the development and implementation of short-term and long-term strategic planning for the chapter.
  • Represent the chapter in the human resources community.
  • Complete other assignments as requested by the president or the board of directors.